The Indian Firm CMYK Health Boutiques Research Paper

The Indian Firm CMYK Health Boutiques - Research Paper Example The Four Fountains Spa is a unique concept in the wellness industry and aims at offering a quality spa experience at affordable prices. It is currently located only at the city of Pune, India, with two centres there and is aiming to set up day spas in the top 20 towns of the country. The spa has body polishes, body wraps, facials and many other packages for men and women. In world therapies, they have the Swedish Therapy which is a deep tissue massage that uses firm but gentle pressure and is known to relax, improve circulation, ease muscle aches and tension. They even have the Harmonizing aromatherapy which is essentially done with natural oils from flowers, herbs, leaves and fruits. From the Far East, there is the Thai Meridian Therapy which is not an oil massage but takes into consideration Marma (energy) points. They also have thirty-minute massages like comforting foot reflexology and back therapy to eliminate pain in those areas. In Indian therapies, they have the Abhyangam, wh ich involves the application of herbal oils using soft and gentle strokes in the downward direction. Also, there is Shirodhara, where warm herbal oil is gently poured on the forehead. This is said to help in curing fatigue, mental exhaustion, anxiety, insomnia, headache and nervousness. They also have various facials, body polishes and body wraps (body polish plus body mask). Their special package for men is interestingly called Gentleman’s Retreat. Similarly, the one for the women is called Ladies Day Out.

Westward Hilton Hotel Competitive Advantages Case Study

Westward Hilton Hotel Competitive Advantages - Case Study Example It is evident when Enz (472) says that hotel revenue per available room rose from a rate of $66.65 to $123.10 within a period of seven years. In addition, customers could quickly locate the hotel from afar due to its strategic position made it easy to access. The competitive advantages enjoyed by Westward hotel were sustainable. The hotel had the ability to accommodate many transient travelers. Enz (456) says that the hotel was located in a 13-story building with 300 guest rooms. It is evident the hotel was spacious enough to hold a large number of businessmen and visitors at a go. The hotel management had also employed enough staff to cater for the large visitor turn out. Additionally, though transient travelers do not have a demographic preference, the hotel was strategically located for the tourists acting as an added advantage. The human practices and culture at Westward hotel were not easy to imitate for competitors. For the most competitor, time was an essential and significant component in the production. Efficient utilization of time was the primary cause of success in most hotels. Few if none could allow their members of staff to sleep while on duty. Westward was different as they tolerated some of their elderly workers to take a nap. According to Enz (471), the Westward Company was tolerant and trusted their workers. They allowed an older woman, who worked at the laundry, thirty minutes nap daily while on duty. In addition, Westward had a family environment where managers interacted closely with employees. The hotel management took good care of their employees motivating them and their families. They showered their employees with a seasonal gift during festive holidays like Christmas. Enz (471) further states that Westward gave their employees a chance to be and express themselves. In most business e nvironments, employees are expected to stick to the company rules and regulations.